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Target Test

'Target Test' is Benchmark's internet based tool for measuring readership attitudes, awareness and satisfaction among trade publications. Using a web based questionnaire 'Target Test' collects answers to both generic and tailored questions about the reader including:

  • awareness and use of competitor publications

  • identification of leading magazines

  • readership patterns

  • attitudes to and satisfaction with magazine content

  • rating of competitor magazines

  • job role and purchasing influence
    		•

    Utilising the benefits of internet based data collection, Target Test offers a highly flexible, fast and cost effective route to vital readership information.

    The demonstration questionnaire featured below was conducted on a pan-European basis for European Automotive Design in 2001.

    Test Run the Online Questionnaire