All marketing managers have a need for basic statistics on their markets. Sometimes even the most basic information is difficult to obtain. Plugging these information gaps can often make the difference between success and failure for a product or service. Target the wrong sectors or deliver the wrong message and significant opportunities can be lost.

Benchmark's Market Review service is designed to provide clients with the information they need to segment, understand and target their markets effectively.

The Market Review service encompasses two major areas:

• Market Size and Structure
  
• Market Attitudes & Behaviour

Market Size and Structure

• How big is my market?


• What is my market share?


• What are my competitors shares?


• How is it changing?

These may sound like simple questions but in some markets they can be very difficult to answer accurately. This is especially true of a business-to-business market where the structure of the market is often such that a significant proportion of the total market value is concentrated in the hands of a small proportion of the total customer base.

A rigorous understanding of market structure and access to a quality database which is truly representative of the market is therefore key. Benchmark Research has over 10 years of experience in defining and researching the size of industrial and commercial markets.