Publishing companies, exhibition and event organisers are faced by the same essential business challenge. A successful magazine depends on producing the appropriate content to attract and engage with its readership, while demonstrating the value of the readership to potential advertisers. Exhibition organisers have the same commercial imperative - to organise shows which captures the interest of an entire industry or engages with a niche specialist interest group, which simultaneously attracts sufficient numbers of visitors, exhibitors and advertisers.

Market Research is a vital tool which can help unlock and unleash the potential of magazines and trade exhibitions. As part of a leading UK publishing group (Findlay Publications) which has also run highly successful trade exhibitions, Benchmark Research has acquired equal experience of the publishing and exhibitions industries rarely enjoyed by other research agencies.

Email us for more information, or to discuss your needs in more detail.

Benchmark has developed a strong track record in conducting research in the exhibitions industry, and we are an approved supplier listed with the Association of Exhibition Organisers.

Benchmark run a benchmarking programme in partnership with the AEO. The programme is an industry-wide forum for sharing information relating to the performance of exhibitions.

For more information please visit the Organiser Benchmarking Programme website.

Readership Research

Successful publishers constantly examine the interests of their audiences. They need to show advertisers and sponsors that they are associated with innovation and excellence, that they introduce readers to new ideas and best practice. Above all, they need to demonstrate that their readership is the best target for advertisers.

Research provides a powerful support to corroborate the publishers' sales credentials.

The application of research to publishing is both versatile and diverse. Examples include: