Securing PR coverage in magazines, national press and broadcast media is challenging and necessitates considerable time and effort from both PR agencies and companies. Benchmark offers a comprehensive range of research services that are designed to help companies and PR agencies secure the coverage they require. Services include:

• Analysing a brief and helping companies focus on the points that will secure headlines
  
• Designing questionnaires that are objective but secure the information that makes good headline material
  
• Advising on the most appropriate number of interviews required to secure statistically reliable information and guarantee credibility amongst journalists
  
• Presentations that highlight the main findings and relate findings to headlines
  
• Data tabulations detailing results to all of the questions


• Presenting results at press events or to groups of clients and potential customers

We offer three specialist research services tailored to the needs of PR:

Leading Lights
There is nothing more compelling than the undiluted views of leading players in industry to bring to life a seminar programme or to signpost the direction of future PR campaigns. Our leading lights service provides a direct channel to people who are knowledgeable about specialist subjects, or who are influential within a defined industry sector. We collect and feedback respondent attitudes through face to face interviews, or if quick results are needed, via semi qualitative telephone interviews. And because we are reporting verbatim comments, we offer objective but powerful insights into current and future trends.

Headline News
If research-based PR campaigns are to stand up to the scrutiny of journalists, they need to be rooted in rigorous and credible research programmes. Benchmark understands the specialist requirements of PR research, and have been assisting the UK's leading PR agencies with headline grabbing studies over the last fifteen years.

White Paper Research
White Papers have proven to be increasingly influential in the armoury of PR techniques. However creative the author, successful White Papers need to be based on objective research findings. Benchmark offers research which helps formulates the direction of the White Paper, or validates key assumptions before the White Paper is published.

Email us for more information, or to discuss your needs in more detail.

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