More and more people are conducting market research via the internet. When applied in the right circumstances, online surveys can offer significant advantages, both to research buyers and respondents, including:

• Short fieldwork periods, measured in days rather than weeks
• Higher response rates, often between 25% and 40%
• Interesting and versatile questionnaire design
• An excellent tool for testing customer reactions to visual material such as logo's, adverts, graphic designs, etc
• Lower data collection costs, considerably cheaper than traditional methods
• Flexible data collection tool, appropriate for a wide range of surveys

Our `Benchmark Online' service includes a choice of email surveys, Computer Aided Web Interviewing (CAWI) and pop up questionnaires for a wide range of research applications. We apply a combination of e-methodologies and traditional techniques (e.g. telephone, depth interviews) or offer 'internet-only' methods to suit the needs of the study.

Internet research methodologies offer new opportunities for innovative, effective and versatile research. We have conducted a wide range of studies using the internet including:

• Advertising testing
• Web site evaluations
• Online Benchmarking surveys
• Employee research
• Customer and partner satisfaction measurement
• Product testing/buyer preference research (including conjoint
  analysis)
• Readership surveys
  

DEMONSTRATION WEB BASED QUESTIONNAIRE

The demonstration questionnaire is about shopping online, and we invite you to put your "consumer" hat on to test drive the demo questionnaire.

Test run the online questionnaire

ONLINE RESEARCH SERVICES

The internet is a highly flexible data collection tool. Our main internet-based research services include:

Adtest

'Adtest' is Benchmark's online advertising testing service. For more information on this service, click here.

Target Test

'Target Test' is Benchmark's online readership testing service offered to publishing companies. For more information on this service, click here (link to Readership research page)

Employee Research

Web based survey techniques are extremely well suited to the needs of employee research. Please refer to our section on Employee Research [link] for an example of an online employee questionnaire.

For more information on the potential of internet-based market research, and a practitioner's overview of the do's and don'ts of internet research, please refer to Benchmark's introductory guide.

Download the introductory guide

If you would like more information on Benchmark's internet research capabilities, or require a quotation for a specific project, please email your enquiry.