new product development research
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New Product Development (NPD) is critical for the future prosperity of all companies. Market Research can help ensure that this important business process delivers the end-result you want. You can use this type of research to help you to…
  • test the viability of a new product/service concept
  • refine and finalise the design of a new product
  • modify/update an existing product
  • design/update a service offering

Furthermore, Venture Capitalists can use this service to test the viability of a proposed investment prior to the commitment of significant sums.

We are able to employ a number of advanced concept test models that will enable you to test what customers really think of your plans. You can predict how well received the new service/product will be. You can decide the best means by which it can be promoted. You can refine your marketing message to attract the most customers. You can determine the best product/service feature combination to offer the market. You can devise the optimum pricing strategy.

The first step of any new product development or re-launch should always be market research. Armed with good information on what the customers actually want you will be far better placed for success.

Email us for more information, or to discuss your needs in more detail.

Find out more about our services in this field:

Download the service outline


Case Studies.

Owned by Rootdamages by FasT

Published on 14 September 2004
ARCO is one of the UK's leading providers of workwear, safety products and maintenance equipment. As part of its efforts to improve its customer offering, the company identified the need to offer customer services, and in particular, match its product delivery stratgeies with customer needs. A combination of telephone research and online conjoint methods were used to explore customer expectations of service and develop new service packages.
 
Owned by Rootdamages by FasT

Published on 16 October 2001
A telecoms company wished to look at opportunties in Europe to offer a new internet security service.
 
Owned by Rootdamages by FasT

Published on 16 October 2001
A specialist Computer Aided Design (CAD)software vendor looked to enter new markets.
 
Owned by Rootdamages by FasT

Published on 16 October 2001
A consultancy looked to introduce a new software based IT service.