Research can be an invaluable tool to the marketeer when designing, implementing or evaluating marketing efforts. You can use research to:

• Measure image and awareness levels


• Test 'creative' designs of advertisements


• Evaluate advertising campaigns


• Assess communications initiatives, such as seminar or direct marketing programmes


• Help develop or refine marketing message

We offer bespoke research solutions for all communications and marketing needs, using the appropriate mix of focus groups, depth interviews, telephone research and Computer Aided Web Interviewing (CAWI).

Please refer to Benchmark's introductory guide (below) to find out more about how we can help you get the most from your communications and marketing programmes.

Email us for more information, or to discuss your needs in more detail.

Download the service outline

Adtest

Benchmark has developed a service for testing adverts via the internet, which can supplement or substitute focus groups or depth interviewing techniques.

Download the service outline

View Adtest