Commercial Due Diligence Research

Research to support Merger and Acquisition Activity

To make the right investment decision about an acquisition target you need to know all you can about its position in the market and its relationship with its customers.

Existing business plans, published accounts, and internal perceptions within the organisation all have an important role to play in the due diligence process. But this alone, is not enough to minimise the potential risks of acquiring or merging a business.

A business may appear to enjoy a large customer base, strong products and an excellent reputation in the market, but unless these assumptions have been independently tested, there is little guarantee that these apparent business strengths really exist.

Benchmark Research Limited can support your Commercial Due Diligence process and help you to:

• Avoid risk
• Identify the best investment opportunities
• Eliminate targets with low market potential

We conduct a proper business research survey to:

• Measure current levels of customer satisfaction and loyalty (thereby evaluate how secure and realistic a projected revenue stream is)
• Test market potential for a product or service innovation (NPD research)
• Evaluate corporate image and brand value
• Evaluate barriers to entry and competitive risk factors, through market profiling.

We evaluate target company and market prospects through statistically reliable data and projections. We go beyond selective, in-depth reviews with key customers and stakeholders - by taking a sample from all current and / or potential customers.

And because we are business research specialists we can do it very efficiently, at a low cost.

Why Use Benchmark for CDD?

• An independent view - we provide an objective analysis based on original research
• To take decisions with confidence - we will take a large enough and carefully-structured sample from customers and the market for a reliable analysis of prospects
• Flexibility - we can carry out a complete evaluation or we can simply do the field research on behalf of your own Transaction Support team.
• Cost - we run customer satisfaction and market research surveys continuously, so our research costs are significantly lower than those of most traditional sources of CDD evaluations

We have successfully applied the rigour of market research techniques as part of due diligence support for corporations on the acquisition path, Venture Capital companies and third party consultancies providing transaction support.

Click on the link below to download our brochure complete with case studies, details of our approach to CDD and contact information…
CDD Brochure and Case Studies

Email us for more information, or to discuss your needs in more detail.