Business to Business Market Research Expertise

Benchmark was created in 1985 to research a niche business to business market - the requirements of UK manufacturing for IT services and products. This study has developed in different forms for over 20 years, and we continue to offer valued business intelligence to leading IT vendors and service providers, such as Microsoft, SAP and IBM. Since then Benchmark has grown and developed its expertise in an impressive range of business-to-business markets including manufacturing and industrial, construction industry, business and professional services, merger and acquisition research, as well as its continued track record in IT research.

Business markets have significant differences from consumer markets. The ability to deliver appropriate business to business market research solutions hinges on a proper understanding of decision making processes and drivers within businesses, the scale and structure of business markets and, crucially, the practical knowledge of how these often difficult-to-reach respondents can be engaged. Benchmark regularly interviews a diverse range of respondent groups from senior levels of Finance and IT Directors in FTSE100 companies to public sector professionals, and owners of small businesses.

Our business research services include corporate image evaluation, partner and channel research, customer satisfaction measurement, new product development, market segmentation reviews, employee research, and advertising research.