Good quality research is dependent on good quality resources, which is why Benchmark has worked hard to develop its services on the basis of a strong executive team, leading edge technology and the commitment to the highest quality standards.

Quality Procedures

Benchmark has devised its organisational procedures to ensure the highest standards in all its work.

Staff Development

Along with its parent company, Benchmark has been a recognised Iip company since 1996. The ability to identify training needs and meet the career aspirations of our staff is central to our view of strong people resources.

Telephone and Internet Technologies

Every year Benchmark conducts over 70,000 domestic and international telephone interviews through its in-house Computer Aided Telephone Unit (CATI).