Benchmark was established in 1985 to provide specialist market information to meet the needs of UK manufacturers and providers of IT solutions. Today we remain strong in these sectors, but we have also acquired an impressive track record in researching the Training, Public sector, construction and the trade and exhibition sectors.

Benchmark designs and implements market research solutions, tailor made to the needs of each client. As research consultants, we offer a full service from designing research solutions which address specific marketing problems, to implementing the research and delivering survey findings which facilitate action and change. We are better known for our expertise and track record in business to business market research but we also conduct a broad range of consumer surveys, particularly in support of PR research.

Every project is based on five core values:

• Clarity and understanding of the research problem
• Creativity of research design
• Applying the right technical capabilities and resources
• Accuracy and objectivity in collecting and analysing data
• Analysis and recommendations which provide direction and facilitates change

As a full service agency, we have an in-house Computer Aided Telephone Interviewing (CATI) unit and offer Computer Aided Web Interviewing (CAWI). Benchmark is a quality assured company, complying with MRQSA/BS7911 and IIP.

Benchmark also offers a 'bureau service' designed to provide third party access to high quality data collection or reporting services, on a modular basis.