It's a map of the world! An over-used presentational device for sure, but in this case it is the easiest way to show where we have conducted primary research in the last three years.

Approximately 25% of our revenue is from projects involving international primary research. The markets in which we conduct research most regularly are: the USA, Germany, France, Benelux, Spain, Italy and Scandinavia.

"Global" is another cliché and although we are not, our reach is. Our intrepid executives occasionally have and if needs must, will visit all corners of the planet in pursuit of the definitive interview. When that's not appropriate and it usually isn't, we draft in highly experienced field researchers - native speakers to conduct telephone interviews in the local language.

Our strict control systems and monitoring procedures ensure that we collect data of the best quality possible, whether from the UK, Europe or further afield.